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Today is the first day of the rest of the year. I hope 2006 is your best year ever in both personal and business terms. While some events are beyond our control cheap air max plus , others are clearly within our ability to create the desired outcomes, or at least come close. Here are three steps to help you have your best year ever.


Step One ? Define your goals. For some it will be increased sales volume, profit, or enhanced staff training, others will want to expand their facilities and or geographic reach, still others have customer retention or new customer acquisition goals. The key issue is to know what outcomes are desired. Take some time and list your goals for your best year ever. Don't just think of them while in the shower (I can't tell you how may people do their best thinking while the water runs but it is difficult to keep your notepaper from getting soggy). Set aside a little time today and list them - on paper.


Step Two ? Determine how to achieve those outcomes cheap air max flair , the action steps that will be necessary. Some may take months of planning, have many steps utilizing the efforts and talents of a number of people along with periodic oversight. Plot the steps on a calendar to insure keeping everything on schedule. Establish who will be responsible for each task, when it will be done, the time and money budget for each task.


Step Three ? Monitor and update the plan. Using that calendar, determine how often and when it will be reviewed. Few projects go as smoothly as planned so mid-course corrections will be necessary. Plan the review process in the beginning so the projects stay on track.


Follow those three steps for each action necessary to achieve the results you intend. It may not work out exactly as you plan, but this process sure works better than just hoping for success.


Start the year off intentionally and you are on the way to a happy cheap air max 2019 , healthy, and prosperous New Year. I hope you have your best year ever? by intention!


Physical therapists have unique web presence needs. An effective site must:


* Introduce the practitioner, and outline his or her style of treatment;


* Provide straightforward content establishing the practitioner's credibility;


* Review services and common procedures performed by the practitioner;


* Inform the prospective client of the features and value of selecting the practitioner as a service provider;


* Offer immediate contact options, including a web e-mail form;


* Display office locations complete with photos, address, and driving directions.


Style and Navigation


The physical therapist's web site should be clean cheap air max 180 , professional, and to the point. Avoid loading the site with Flash, Java applets, or other features that go beyond basic programming. Keep the practitioner's target market(s) in mind; potential clients are looking for information, not savvy design.


Of course, this shouldn't take away from the web site's on-screen appeal. Images and text should be easy to review cheap air max 2 uptempo , however this doesn't have to infer plain web design. Let the information stand out; compliment the text with images and basic page graphics.


If a logo, font, or color is already in use on printed marketing materials, incorporate this into the site so that all marketing materials present the practitioner consistently.


Content Elements


Presenting content in a basic, explanatory fashion will ensure the web site appeals to the greatest target market possible. If the site is loaded with concepts or terminology that is beyond traditional understanding, the reader will indirectly lose interest. Again cheap air max 96 , keep the target market in mind.


If at all possible, be sure to include a photo of the practitioner, as well as a limited biography. Photos of in-office staff are also helpful in developing a relationship between the client-prospect and the practitioner.


Each practitioner has his or her own style of treatment. Highlighting the specific features andor benefits of the practitioner's services is the most effective way to turn prospects into clients. Increasing the unique value of the practitioner will establish credibility, promote interest, and increase the likelihood of taking a ?next action step.?


Establishing a next action step is imperative in developing an effective web presence. All areas of the site must lead the prospect to a point of action, whether it be telephone contact cheap air max 270 , filling out a consultation form, or requesting additional information by mail or e-mail.


Tweaks and Tips


* When developing content, be sure to include plenty of key terms and phrases in the site's general text. Search engines such as Google rely on content text, not meta tags, to determine search placement.


* Include key terms in image description tags and hyperlinks. Describe each image or link using terms and phrases relevant to the image, industry cheap air max 2018 , and practitioner.


* Offer point-to-point driving direction to each office location by linking to a Google or Yahoo! map. This free service is a great way to increase prospect-to-client conversion, as visitors will recall the site provides driving directions.


If you are a practitioner attempting to develop your first web presence, seek the advice and support of a full-service small business web design firm. Professional, affordable web design is available. Creating a 'do it yourself? site may appear cost effective, however this can quickly become a complicated and time consuming project. Stay focused in your profession, and recruit the wisdom of a web professional.




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