Pluses of Promotional Conference Bags Marketing Articles | August 7 Jonathan Allen Hat , 2008 Sometimes it is easy to let yourself wonder if all the hoopla over promotional conference bags is just another advertising ploy to grab our attention...
After all, in the world of marketing it is not unusual for the public to become suspicious when something seems too good to be true. When all is said and done, conference bags truly are a legitimate, effective, cost friendly and appreciated form of marketing and advertising. Once a person understand this Derrius Guice Hat , it is not difficult to see what all the to-do is about.
Now that I have your undivided attention, let?s just get right down to it and find out what a conference bag really is. It is a bag. Plain and simple. But it is also much more than that. The promotional conference bag is indeed a container, a vessel and a conveyor of materials. That is one of the more attractive facets of them. They are actually useful! So many other promotional items that are given away at various events are well intended, but many of them end up lying in drawers at home, lost on the bottom of our purses or briefcases or tossed into the nearest receptacle once the conference is over. Not so with a conference bag. The fact that they carry such a high reuse quotient is definitely a bonus for those who have agreed to use them for advertising. If a business agrees to spend money on marketing themselves or their service Da'Ron Payne Hat , they are going to want the absolute best value for their investment. A once run newspaper ad will garner attention for 24 hours, but once the new issue comes out, that opportunity for customer catching is over. When a conference bag with their logo, business name or graphic of their product is carried out of a conference, trade show or sporting event by literally thousands of people Ryan Kerrigan Hat , doesn?t that seem like a greater value for the marketing money?
What about the opportunity for a company or organization to use their own employees or members to be literally walking billboards for them? That is exactly what a promotional conference bag can do for them. These bags can be given away as prizes as business events, used as incentive bonuses or awards for timely office attendance or helpfulness. The limit on what to use a conference bag for is only capped by your own creativity. Employees and club members like to receive these because they can see themselves putting them to use in many other ways. One person is considering what a great shopping bag this will make on trips to the grocery store. Another one is already earmarking this bag for the library books that get returned every month. The young mother leaving the conference is envisioning this cute conference bag as the perfect diaper bag or workout clothes carrier. There really is no end to the usefulness that one of these bags affords. And isn?t it a comfort to know that if you have invested in the sponsorship of these bags that everywhere they go they are also carrying your message with them? That is definitely advertising in motion.
In World War I, they called it shellshock. In World War II,they called it combat fatigue. After Vietnam, they called it posttraumatic stress disorder Jordan Reed Hat , or PTSD for short.
PTSD describes a set of characteristics common to people who have been traumatized in some way. These are folks who have seen andor experienced more than the mind and emotions can handle at one time.
My notion is that, in our current stressful society, we live in a constant state of trauma, which leads to a sort of "post-modern PTSD."
We are bombarded daily with overwhelming amounts of traumatizing information. A study by George Washington University monitored the evening national news for 100 nights. The researchers found 6,500 negative news items and only 370 positive news items.
What this may mean is that we are grossly over-informed about catastrophes we can do little or nothing about.
We get so overwhelmed by things we can do little about that a sort of "psychic numbness" sets in.
Here's how it happens:
In his book "Lifetime Guarantee Josh Norman Hat ," Stu Gilhelm uses a great metaphor. Picture a meter that runs from zero to 10. Gilhelm calls this our feeling meter. Under normal circumstances, the meter rests on zero.
As we respond to different We get so overwhelmed by things we can do little about that a sort of ` psychic numbness" sets 111. events in our lives, the meter moves upward toward 10 and then comes to rest again. When we are exposed to an overwhelming amount of stimuli, the meter goes up but never gets a chance to come back down again.
We get used to the feeling, and a level of five or six becomes the normal resting place instead of zero. And we begin to believe we are helpless in the face of these overwhelming events. Helplessness leads to nervousness Trent Williams Hat , anxiety and isolation.
Let's take a look at some of the symptoms of this stress and trauma and then some of the actions we can take to deal with it effectively.
Symptoms of post-modern PTSD
? A sense of helplessness
? "psychic numbness"
? A feeling of isolation
? Not being able to take action, feeling impotent
? Recurring thoughts and images of traumatic events
Actions to take
? Live in strong community with others. Robert Fulghum, in "Everything I Need To Know I Learned in Kindergarten," suggests "when you go out into the world, hold hands."
Scott Peck Adrian Peterson Hat , in his book "A Different Drum" stresses the need for community. I'd be willing to bet that half of the people reading this column don't know the names of their neighbors next door or across the street. If that's true for you, go find out.
? For one week, don't listen to the TV news. See how that can change your stress level and perspective.
Problems & Solutions
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09.12.2019 08:20
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