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The first thing that you may be wondering is how exactly do you optimise for a location? Well, the theory isn't all that different to SEO, but the practise is a little more focussed. Instead of simply optimising for your targeted key terms, local search instead places the emphasis on rooting your website to your physical bricks and mortar presence; this is ordinarily achieved through the following techniques:

Local Directories

By signing up to major Internet-based directories, you can gain embedded links back to your site that are rooted to a local directory listing. This will not only help your SEO Kyle Palmieri Devils Jersey , gaining a link and targeting a key term, but will give the search engines a clearer idea of your location.

Whilst you can use Qype or Yell (amongst many others), arguably the most influential local listing is on Google Maps. Maybe your business is already featured on their without you having submitted an application, maybe it isn't. In either case you need to officially sign up and claim the listing as your own. Not only will this allow you to feature on their map, it will help your local search optimisation by providing a clear indication of your geographic presence.

Geo-tagging

This is one of the more complex SEO techniques, at least in terms of the information required. Rather than using key terms or links Nico Hischier Devils Jersey , this is a Meta based system that embeds geographical global positioning coordinates to link your website to a location. As with all Meta, each page can be imprinted with Geo-tagging, which allows you to alter it should you be operating out of a number of locations.

For example, whilst your main office may be in London, you might have subsidiary properties in Manchester, Birmingham and Glasgow. Using Geo-tagging you can amend the Meta on the pages that are unique to these locations and focus that are of your website on optimising for that area. This is particularly useful for businesses that have numerous outlets; this might include hotels Taylor Hall Devils Jersey , stores and banks.