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Book Marketing ? 3 Ways to Use Other People?s Content to Boost Your Profits Marketing Articles | February 15 Derwin James Jersey , 2008
Repurposing your content is an ingenious way to make more money with less effort. So is repurposing other people?s content. I?m not talking about plagiarizing or stealing someone else?s ideas. I?m talking about using information that is already out there. Here are three examples of how to boost your profits by using or repurposing other people?s content.


Repurposing your content is an ingenious way to make more money with less effort. So is repurposing other people?s content. I?m not talking about plagiarizing or stealing someone else?s ideas. I?m talking about using information that is already out there and repurposing it into a format not already available so it appeals to new and different audiences and directs those audiences back to your core message.


Here are three examples of how to boost your profits by using or repurposing other people?s content, including two case studies of successful business strategies.


Compilation Book


Greatest Direct Mail Sales Letters of All Time by Richard Hodgson is a wonderful example of a repurposed book. Richard took all of the sales letters he had accumulated from friends and colleagues during the 40s, 50s and even before and compiled them into a book.


It?s an amazing book, and it sells for $69.95. It?s an incredibly resourceful way to make money from a book. And you can do the same thing with your own books.


Articles


A great example of repurposed articles is AdvantEdge by Nightingale Conant. What is Nightingale Conant? It?s repurposing other people?s products, whether it?s authors like Zig Ziglar Joey Bosa Jersey , Jay Abraham, Denis Waitley, Brian Tracy or Mark Victor Hansen.


The AdvantEdge newsletter, which goes out to subscribers, includes powerful insights Melvin Gordon III Jersey , excerpts and articles from Nightingale Conant?s best-selling authors. The newsletter then directs readers back to the AdvantEdge site to purchase books about personal development, business strategy, wealth building, mind and body, spiritual growth and sales training. So by repurposing other people?s content Philip Rivers Jersey , Nightingale Conant is making a bundle.


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